Finding great real estate deals requires a laser beam approach
I enjoy looking at market statistics for the Sonoma County real estate market. As a realtor and full time professional in the market, I look to statistics to confirm or enlighten me vis a vis my own perceptions. I also know the damage that can result from a broad brush focus on statistics. Witness the overall drop in Santa Rosa real estate values year over year of over 15%. (according to Zillow) Not only Zillow but lenders use this sort of data to tar any Santa Rosa home, when the truth is the hardest hit have been the large tracts of entry level inventory that Sonoma County communities such as Santa Rosa, Petaluma, Rohnert Park/Cotati and Windsor have. These communities have the highest preponderance of entry level single-family tract homes which were hardest hit by the sub-prime crisis. All of these communities have some wonderful country properties, vineyard properties and horse farms which will be negatively impacted from a lender’s eye in terms of valuation, relative to equivalent properties in Sebastopol, Healdsburg, Kenwood, Glen Ellen and Sonoma. They could be equally or more scenic, have oodles of wine country juice but are harder hit from a statistical eye.
That is why the laser beam approach is best when you are actively in the market for real estate, or are planning to sell a property for that matter. As my colleague in coastal San Mateo county, Marian Bennett said recently,
“Coastside real estate is very “location specificâ€. Trends can be information but they are not the whole picture if you are ACTIVELY in the market. In our office alone, 2 homes sold within hours of being listed last week. Part of that may be heading into the spring buying time and/or the seller had the golden triangle (my phrase) of Location, Price, and Presentation. “
