Where Have I been Lately?–Twittering and Trulia, Healdsburg to Petaluma
You may ask where I've been as I have not posted regularly in the last couple of weeks. I have been on the run as many of my clients decided that once 4th of July had passed it was time to get going on new listings or to pick up their efforts for purchasing new homes. A very typically busy couple of weeks in an untypical real estate year. Despite the depressing news in the media, people still have legitimate reasons and motivations to buy and sell, and fully half of the market in Sonoma County has nothing to do with distressed properties. That half of the transactions last month DID have to do with distressed properties (bank-owned properties or short sales) is an amazing statistic, however, one we have discussed previously. Two other factors (let's call them the T factors) which have taken away from Blog post time however, have been Trulia and Twitter, hence the new links on my sidebar to the left. Trulia is a wonderful ("truly delightful real estate search" they say) combination of the social networking aspects of Facebook or LinkedIn and the search aspects of a Google. Who networks on Trulia? Buyers and Sellers of real estate and all kinds of real estate professionals. I spent a few weeks in odd moments on Trulia fleshing out my profile and reviewing and answering multiple questions on Sonoma County communities or various real estate topics. It has been interesting to figure out the rules of the community (since I am not 20 years old and have only participated in LinkedIn and Plaxo in the past). I've also enjoyed pitching in advice and comments on various communities in Sonoma County from Petaluma to Healdsburg, and networking with other agents locally and elsewhere. I've even managed to connect with a few buyers and sellers in the process, so there is a business justification for my efforts. At the same time, everyone was talking about Twitter. I saw all these strange short posts on Kevin Boer's 3 Oceans Real Estate site and could not make any sense of them. Seemed like a feature in search of a solution. UNTIL I joined in and got a Twitter Account of my very own. Then the fun began--it takes a little bit to get Twitter, Kevin is convinced that the...
Why shouldn't consumers have access to sales data?
Some local MLS's (multiple listings services) are now starting to enable consumers to search "sold" listings as well as actives and pendings. This has been a controversial move for the old guard in real estate, stemming from the days when the licensed realtor high priests held data to themselves and were able to pronounce as from the Oracle of Delphi, what property values might be for a given potential listing or buyer purchase. Not hard to hold that data tight to your chest when the only access was the printed MLS book updated weekly. A little impossible to defend in the days of Zillow, etc.  Personally, I want my clients to have as much information as possible so they can make informed decisions, and we work as a more powerful team that way....